Getting to $10M takes a different playbook, not more of the $1M one.
If everything still runs through you, this is for you. We find the one play that is in your way, build it with you, and get your team running it. Six months, with a small founding group of owners.
Max Koz reads every application himself and emails the owners he can help.
The skills that built it are the ones that stall it.
Almost every owner gets stuck at the same number on the way up. It rarely looks like failure. It looks like a full calendar and a quiet kind of stuck. Busy, but not growing. Everything still runs through you, and at three in the morning you are the one holding all of it.
The instincts that got you here, doing more, working harder, being the one who can, are the same instincts that cap the next climb. That is not a character flaw. It is how it works for almost everyone.
Peter and Lisa Moon, Paper Moon Painting
Without his guidance we would have grown simply by doing 'more of the same', and felt stressed and stagnant in the process, assuming that we were doing 'well enough' but enjoying it less and less.
Paper Moon Painting grew from about $800k to $4M working one to one with Max.
Less, but the right less.
Most of the time, the thing holding a business back is one of seven plays. Not all seven. One. The work is not to overhaul everything. It is to find the single play that is off right now and get a little better at it, then the next one, when it is time. You stop carrying the whole system in your head.
Seven plays. You only ever run one at a time.
Max has run these plays with owners for seventeen years. Over six months you work them one at a time, in the order your business actually needs.
Leadership
When the direction is fuzzy, everything downstream wobbles.
Finished example: Champion Mindset Playbook →Focus
You don't have too few hours. You have too many priorities.
Finished example: The Owner's Week →Hiring
Most bad hires were likable. Select on evidence, not charm.
Finished example: Job Scorecard and Job Post →Marketing
Demand shouldn't depend on you personally chasing it.
Finished example: Core Customer →Sales
Leads are not the problem. Turning them into customers, predictably, is.
Finished example: Sales Process Map →Innovation
If everything still runs through you, no amount of hustle fixes it.
Finished example: AI Adoption Map →Founding members work every play their business needs, at the founding rate.
Find the one. Build it. Run it.
We find your one play
We look at how your business actually runs and name the one play to work on now. It is also how we tell you whether we are the right fit yet.
It gets built with you
The real work gets drafted for you: a hiring scorecard, an interview matrix, an onboarding plan. AI trained on that play does the first draft, so it takes minutes, not weeks. You review and approve every step. You get a finished thing, not advice to go execute alone.
You and your team run it
Your team starts from a strong draft, not a blank page, so it stops living in your head. When the play is run, you are pointed to the next one.
Focus
Your attention is split across too many fronts to move any of them.
- ✦You are carrying more open priorities than any one person can move at a high level.
- ✦The cost is not effort. It is that nothing reaches done.
- ✦The next move is to name the few that actually grow the business and protect them.
This is the kind of read founding members get, built from how your business actually runs. It ends with the one play to work on first.
Apply →What the Focus play hands a roofing owner.
Ray is our sample owner. He has a roofing company and works 58 hours a week, and two of them go to running the company. The rest goes to insurance paperwork, estimates, fires and work someone else could do.
His new week protects his best mornings for the insurance work only he can do today. Retail estimates go to his sales lead. Job screening goes to his office manager. Crew problems stay with his production manager, not on his phone.
The company is a sample. The document is exactly what the Focus play produces.
Built to give you less to do.
One play, not all seven
Most programs hand you a whole model to adopt and run. We hand you the one play that matters now, and only that one.
Delivered, not advised
You get finished work, documents and decisions, not a binder of insights that dies on a shelf.
Your team can run it
The play comes with the standard built in, so someone on your team produces a strong draft and you just check it. You direct the work instead of doing it. Or run it yourself, faster than before.
The plays Max has run for seventeen years
These are not new ideas or AI tricks. Max has run them with owners one to one since 2009. The AI does the drafting, the part that used to need him in the room.
A room where everyone is running your play.
Not another peer group of ten people with ten different problems trading general advice. In a B10M room, everyone is working the same play on the same kind of work, so the exchange is specific: here is the exact thing that worked for me last week.
The cohort forms around the play you are running and dissolves when you have run it. No standing meeting to keep showing up to.
- ✦Live and recorded sessions, scoped to the play you are in.
- ✦Peers comparing real work, not war stories.
- ✦It speeds up the play you are on. It never adds a second to-do list.
You can judge the work before you apply.
The Hiring play is available on its own, as 20-Minute Hire. Same method, same standard of finished work. Look at it closely, and hold everything else to it.
20-Minute Hire
The Hiring play, end to end. Attract the right person, select on evidence instead of charm, and keep them through the first ninety days. Available on its own, so you can see exactly what a finished play looks like.
See the Hiring play →Worked one at a time
Leadership, Focus, Marketing, Sales, Accountability and Innovation. Across the six months you work the ones your business actually needs, in the order that matters, so nothing lands on your team all at once.
Apply →Max Koz. Thirty years in business, seventeen helping owners get the business off their back.
Max started at Procter and Gamble and Colgate-Palmolive, then founded two companies of his own. Since 2009 he has worked one to one with owners of growing companies. Dr. Bryan Stuckey of the Perrin 410 veterinary practice went from a sixty-hour week to a fifteen-hour week. A Servpro franchise that sat at $2M for seven years reached $6M two years later.
Beyond 10 Million is the same plays, built with you and run by your team.
The whole system, one play at a time.
Six months with a small founding group of owners. We find the one play that is in your way, build it with you, and get your team running it. Founding members lock the founding rate for good and help decide which play they run first.
"After nine months of focused effort our culture is better than its ever been since purchasing the business 4 years ago, and our team is poised for achievements that would have not been possible without Max's help."
From Max's one-to-one work with owners. Same method.
Six questions so I can tell whether I can help you right now. I read every one. If it looks like a fit, I email you and we get on a call.
- ✦All seven plays across the six months, and the AI that drafts whichever one is holding everything up right now.
- ✦Logins for your team, plus the weekly read that points you to what is next.
- ✦A room of owners working the same play you are, and a direct line to Max, not a sales rep.
- ✦The founding rate, locked for good.